Mitchell West

Mitch West has spent over 30 years in TV and Media. As Director of Digital Ad Sales for Nexstar Media Group's extensive network of 204 Owned and Partnered TV stations, Mitch West is not only responsible for overseeing digital sales operations but also for spearheading innovative sales strategies that harness the power of cross-platform marketing. His leadership has been instrumental in developing cohesive campaigns that effectively blend traditional television with digital outreach, ensuring that clients maximize their advertising potential in an increasingly fragmented media landscape.

Mitch's analytical approach allows him to dissect complex data and derive meaningful insights, which he employs to fine-tune advertising strategies. He believes that understanding consumer behavior is critical, and he champions the use of data-driven decision-making to inform campaign direction. This analytical mindset has resulted in numerous successful initiatives that have significantly boosted revenue for Nexstar and its partners.

Mitch is a former paratrooper with the 82nd Airborne Division where he served as a broadcast journalist with Armed Forces News, which launched his career in TV in 1993. Mitch's advocacy for veterans is a cornerstone of his identity. He actively collaborates with organizations that support veterans' reintegration into civilian life, using his platform to raise awareness and funds for essential programs.

Through his multifaceted contributions to the advertising world, Mitch West embodies a blend of expertise, passion, and commitment that sets a standard for excellence. He continues to inspire those around him, pushing the boundaries of what is possible in digital advertising while nurturing the next generation of sales leaders.